WYDA
Wyda Packaging is a family-owned, global packaging company that specializes in sustainable and recyclable aluminum food packaging. They have operations in Brazil, South Africa, and the United States, with a recent expansion into Charlotte, NC. Wyda focuses on providing high-quality, durable, and eco-friendly packaging solutions for various industries, including meal prep, food service, and private label brands.
Company Intro Video
About
Commissioned by Wyda, this project spotlighted the launch of their state-of-the-art factory as they step into the US market. Designed to position Wyda as a forward-thinking leader, the video emphasizes cutting-edge technology, sustainable practices, and the strategic impact of their new facility.
As global demand grows for sustainable, reliable, and earth-friendly products, Wyda sought to establish trust and excitement among American clients and partners. Their new factory-equipped with state of the art equipment and zero-waste processes-symbolizes their commitment to quality and scalability. We crafted a dynamic visual narrative to highlight Wyda’s operational excellence, skilled workforce, and vision for redefining manufacturing standards in the US.
Process
Our process begins with in-depth research into the client’s objectives, past campaigns (including their successes and areas for improvement), their target market and audience, and the goals they aim to achieve. This is followed by a production call to review and confirm all details.
Next, we curate a tailored plan and schedule a pre-production call to reconvene, review the strategy, finalize shooting dates, and align on project timelines. We then maintain consistent communication with all stakeholders, handle travel arrangements, visas, location scouting, and secure necessary permits or permissions-essentially managing every detail.
We handle every detail of production, so the client can focus on their business as usual, trusting us to lead strategy and execution.
Credits
Produced by M&E Films
Creative Team
Mariessa & Evan - Concept, Script & Direction
Evan - Cinematography
Mariessa & Evan - Post-Production